North Region Projection

2023 - 2029

HEAD OF DEPARMENT

Mr. Rajinder Verma

HOD, North India

Our North zone consists of Jammu and Kashmir, Ladakh, Punjab, Himachal Pradesh, Chandigarh, Uttrakhand, Delhi and Uttar Pradesh, with its Headquarters at the Capital of India New Delhi. In this endeavor, our dedicated team, comprising of Sales Officers (SO), Territory Sal es Incharge (TSI), Area Sales Managers (ASM), and Senior Sales Managers (SSM), operates under the leadership of our esteemed Zone Sales Manager (ZSM). We extend a formal invitation to participate in these events, where culinary expertise meets exceptional teamwork, promising an unforgettable gastronomic experience.”

Glimpses of North Zone

Projection Report

	Unit	Scopes	Existing	.	Nov’23	Dec’23	Jan’23	Feb;23	Mar’23	.	FY-23-24	FY 24-25	FY 25-26	FY 26-27	FY 27-28
[A} Distribution Cover Planning
1. State Launch	Actual	6	4		6	6	6	6	6		6	6	6	6	6
2. Branch Operational	Actual	16	–		0	1	1	1	2		2	3	3	3	3
3. Distrct Covered	Actual	182	6		10	15	20	30	40		40	91	127	146	182
4. .Tehsils Covered	Actual	1045	5		54	72	96	160	144		144	523	627	732	836
5. CFA Onboard	Actual	70	7		9	12	16	20	24		48	48	48	48	48
6. SS Onboard	Actual	154	4		27	36	48	80	72		160	364	510	582	728
7. DB Onboard	Actual	1045	12		54	72	96	160	144		800	1820	2548	2912	3640

[B} Manpower Planning			26		39	54	72	90	112		112	175	274	423	592
1. Sales Force	Actual		23		30	40	55	70	90		90	140	220	350	500
2. Leadership Role	Actual		3		4	6	7	8	8		8	10	14	18	22
3. .Support functions	Actual		–		5	8	10	12	14		14	25	40	55	70

[C} Product Segments & SKUS			34		43	63	80	95	95		95	145	165	250	250
1. Food	Actual		5		5	10	10	10	10		10	20	30	60	60
2. Confectionaries	Actual		14		23	23	25	25	25		25	50	50	100	100
3. Beverages	Actual		–		0	0	5	10	10		10	10	15	20	20
4. Spices	Actual		15		15	20	20	20	20		20	30	30	30	30
5. Cosmetics	Actual		–		0	10	10	15	15		15	20	20	20	20
6. Harbals	Actual		–		0	0	10	15	15		15	15	20	20	20

[D} Revenue in Values	Crore		0.47		1.26	1.56	1.75	1.86	2.22		9.11	57.33	80.26	91.73	114.66
1. Primary	Crore		0.47		1.26	1.56	1.75	1.86	2.22		9.11	57.33	80.26	91.73	114.66
2. 2 Levels Secondary	Crore		–		0.81	1.01	1.25	1.28	2.02		6.36	54.60	76.44	87.36	109.20
3. Retailing Value	Crore		–		0.27	0.50	0.62	0.64	1.01		3.05	54.60	76.44	87.36	109.20

[E} Direct Expenditure			0.33		0.87	1.05	1.17	1.24	1.49		6.10	38.41	53.78	61.46	76.82
1. Product Landing	Crore		0.31		0.75	0.94	1.05	1.11	1.33		5.47	34.40	48.16	55.04	68.80
2. Packinng and Forwardng Exp	Crore		–		0.04	0.03	0.03	0.04	0.04		0.18	1.15	1.61	1.83	2.29
3. Transportation	Crore		0.02		0.08	0.08	0.09	0.09	0.11		0.46	2.87	4.01	4.59	5.73

[F} Gross Gross Margin	Crore		0.14		0.39	0.52	0.58	0.61	0.73		3.01	18.92	26.49	30.27	37.84

[G] Indirect Expenditure/OPEX			0.11		0.19	0.23	0.26	0.28	0.33		1.30	5.73	8.03	9.17	11.47
1. Business Promotions	Crore		–		0.02	0.02	0.03	0.03	0.03		0.13	0.57	0.80	0.92	1.15
2. All Branches Operations & Maintaince	Crore		–		0.01	0.01	0.01	0.01	0.02		0.06	0.29	0.40	0.46	0.57
3. Staff Salary & Expenses	Crore		0.11		0.12	0.15	0.17	0.18	0.22		0.84	3.73	5.22	5.96	7.45
4. Warehousing Costs	Crore		–		0.01	0.01	0.01	0.01	0.02		0.06	0.29	0.40	0.46	0.57
5. All Vendors Bills	Crore		–		0.01	0.01	0.01	0.01	0.02		0.06	0.29	0.40	0.46	0.57
6. Employee Engagement & Welfare	Crore		–		0.01	0.01	0.01	0.01	0.02		0.06	0.29	0.40	0.46	0.57
7. Rest Other Expenses	Crore		–		0.01	0.01	0.01	0.01	0.02		0.06	0.29	0.40	0.46	0.57

[H} Net Gross Margin	Crore		0.03		0.20	0.28	0.31	0.33	0.40		1.71	13.19	18.46	21.10	26.37

[I] Capital expenditure/Investment			–		0.10	0.14	0.16	0.17	0.20		0.86	6.59	9.23	10.55	13.19
1. Office Devises Purchase & Add on	Crore		–		0.01	0.01	0.02	0.02	0.02		0.09	0.66	0.92	1.05	1.32
2. All Refundable Security Diposits	Crore		–		0.01	0.01	0.02	0.02	0.02		0.09	0.66	0.92	1.05	1.32
3. All Products Printing Cyllender Cost	Crore		–		0.02	0.03	0.03	0.03	0.04		0.17	1.32	1.85	2.11	2.64
4. Advance Packaging Diposit to be adjusted	Crore		–		0.02	0.03	0.03	0.03	0.04		0.17	1.32	1.85	2.11	2.64
5. All Branch Setup and Add on Cost	Crore		–		0.01	0.01	0.02	0.02	0.02		0.09	0.66	0.92	1.05	1.32
6. Stock Warehousing Value	Crore		–		0.01	0.01	0.02	0.02	0.02		0.09	0.66	0.92	1.05	1.32
6. Production Unit Development	Crore		–		0.02	0.03	0.03	0.03	0.04		0.17	1.32	1.85	2.11	2.64

[J} Net Net Margin	Crore		0.03		0.10	0.14	0.16	0.17	0.20		0.86	6.59	9.23	10.55	13.19

[K} Govt Tax Payable	Crore		0.01		0.03	0.04	0.05	0.05	0.06		0.26	1.98	2.77	3.16	3.96

[L} HOD Benefits	Crore		0.00		0.01	0.01	0.01	0.01	0.01		0.06	0.46	0.65	0.74	0.92

[M} Net Profit	Crore		0.02		0.06	0.09	0.10	0.11	0.13		0.54	4.15	5.81	6.65	8.31

[N) Company Networth	Crore		0.02		0.06	0.15	0.25	0.36	0.48		0.54	4.69	10.51	17.15	25.46